BroadcastoEvery term you'll encounter while setting up and operating the official WhatsApp Business API in India — explained in plain English with India-specific context.
All terms
- Voice-to-Template — Speak a message in any Indian language; AI writes a Meta-policy-safe WhatsApp template ready for approval.
- Voice-to-Flow — Describe a WhatsApp chatbot by voice; AI builds the full branching flow with buttons, conditions and agent handoff.
- WhatsApp Business API — The official Meta API for businesses to send WhatsApp messages at scale.
- WhatsApp Cloud API — Meta-hosted version of the WhatsApp Business API — no servers required.
- WhatsApp Business App vs API — The free app is for one user; the API is for teams and automation.
- WhatsApp Embedded Signup — Meta's in-product flow to connect a number to the WhatsApp Business API in minutes.
- Meta Business Verification — Proving your business is real to Meta — required for higher messaging tiers and green tick.
- WhatsApp Green Tick (Official Business Account) — Meta's verified badge for high-value brands on WhatsApp.
- WhatsApp Display Name Policy — Naming rules Meta enforces for the WhatsApp Business display name.
- WhatsApp Message Template — A pre-approved message structure required to start a conversation with a customer.
- Template Categories: Marketing, Utility, Authentication — Meta's three template categories — each priced differently.
- Why WhatsApp Templates Get Rejected — Top reasons Meta rejects a template — and how to fix each.
- WhatsApp 24-Hour Customer Service Window — The 24-hour window where you can send free-form replies without a template.
- WhatsApp Conversation-Based Pricing — Meta charges per 24-hour conversation, not per message.
- WhatsApp Messaging Limits & Tiers — How many unique users you can message in 24 hours — scales with quality.
- WhatsApp Quality Rating — Meta's traffic-light score (green, yellow, red) for how well your messaging is received.
- WhatsApp Opt-In — Explicit user consent to receive WhatsApp messages from a business.
- Click-to-WhatsApp Ads (CTWA) — Meta ads on Facebook and Instagram that open a WhatsApp chat instead of a landing page.
- WhatsApp Shared Inbox — A multi-agent inbox where a team handles WhatsApp conversations together.
- WhatsApp Chatbot — Automated conversational flow on WhatsApp — rule-based, AI or hybrid.
- AI Assistant for WhatsApp — LLM-powered agent that answers customers on WhatsApp using your knowledge base.
- WhatsApp Knowledge Base — The content corpus that grounds your WhatsApp AI Assistant.
- WhatsApp Abandoned Cart Recovery — Automated WhatsApp messages that recover sales from carts left at checkout.
- BSP — Business Solution Provider — A Meta-approved partner that resells access to the WhatsApp Business API.
- WhatsApp Interactive Messages: Buttons, Lists, Flows — Rich UI elements — reply buttons, list pickers, multi-step forms — inside WhatsApp.
- WhatsApp Forms (Flows) — Native multi-step forms collected inside the WhatsApp chat itself.
- WhatsApp Webhook — HTTPS callback Meta uses to push message events to your platform in real time.
- WhatsApp Phone Number Registration — Connecting a phone number to the WhatsApp Business API.
- WhatsApp Two-Step Verification (2FA) — A 6-digit PIN required to re-register or migrate a WhatsApp Business API number.
- WhatsApp Broadcast vs Group — Broadcasts go to many users one-on-one; groups are public conversations.
- Session Message — A free-form message sent inside an open 24-hour window — no template required.
- WhatsApp Data Residency & Local Storage — Where WhatsApp message data is stored and processed — important for compliance.