BroadcastoA WhatsApp chatbot is an automated conversation flow that runs on the WhatsApp Business API. Bots can be rule-based (decision trees with buttons and lists), AI-powered (grounded on a knowledge base) or hybrid — with an automatic handoff to a human agent when the bot cannot answer.
Common use cases: FAQ deflection, order tracking lookup, lead qualification, appointment booking, abandoned cart recovery, post-purchase NPS surveys.
Broadcasto ships with three flavours: a no-code visual flow builder (rule-based), an AI Assistant grounded on your knowledge base, and a dedicated FAQ Bot.
Related terms
- AI Assistant for WhatsApp — LLM-powered agent that answers customers on WhatsApp using your knowledge base.
- WhatsApp Shared Inbox — A multi-agent inbox where a team handles WhatsApp conversations together.