BroadcastoTemplates are rejected for category mismatch (marketing content submitted as utility), policy violations (alcohol, gambling, prohibited products), formatting errors (variables out of order), or unclear variable usage. Most rejections can be fixed by aligning the category and clarifying variables.
Top fixes:
- Re-classify the template to match the actual content (marketing offers go in Marketing, not Utility).
- Provide a sample value for every variable — Meta rejects templates with empty {{1}} placeholders.
- Avoid prohibited industries: alcohol, tobacco, weapons, illegal substances, adult content, real-money gambling.
- Keep the body under 1024 characters and use proper sentence case.
- Match the language code to the actual language of the body.
Related terms
- WhatsApp Message Template — A pre-approved message structure required to start a conversation with a customer.
- Template Categories: Marketing, Utility, Authentication — Meta's three template categories — each priced differently.