BroadcastoClick-to-WhatsApp Ads are paid Facebook and Instagram ads with a button that opens a chat with your WhatsApp Business number. They convert significantly better than landing-page ads for high-consideration purchases because the lead lands inside a one-to-one conversation.
Set up CTWA from Meta Ads Manager: pick the Messages objective, select WhatsApp as the messaging channel, choose the connected WhatsApp Business number, and write the initial chat prefill.
Broadcasto auto-tags every CTWA lead in the shared inbox with the ad source, ad set and creative — making ROAS attribution by campaign possible.
Related terms
- WhatsApp Business API — The official Meta API for businesses to send WhatsApp messages at scale.
- WhatsApp Shared Inbox — A multi-agent inbox where a team handles WhatsApp conversations together.