An AI Assistant for WhatsApp is an LLM-powered (GPT, Claude or similar) automated agent that answers customer questions on WhatsApp using your own knowledge base — uploaded PDFs, help-centre URLs, product catalogue and FAQs — instead of generic web data.
Compared to rule-based chatbots, an AI Assistant handles open-ended questions and natural language. Compared to raw ChatGPT, it stays grounded on your sources, reducing hallucination.
Broadcasto's AI Assistant ingests PDFs, Word docs, URLs and structured FAQ pairs, embeds them, and serves answers with citation back to the source. Hand-off to a human agent triggers when confidence drops or the user asks.
Related terms
- WhatsApp Chatbot — Automated conversational flow on WhatsApp — rule-based, AI or hybrid.
- WhatsApp Knowledge Base — The content corpus that grounds your WhatsApp AI Assistant.