BroadcastoWhatsApp interactive messages add UI elements to a chat: up to three quick-reply buttons, list pickers (up to 10 options), CTA buttons (URL, phone), and WhatsApp Flows for multi-step forms. They lift response rates 2-5x over plain text by removing typing friction.
Use buttons for yes/no/maybe choices. Use lists when a customer needs to pick from more than three options. Use CTA buttons to deep-link into your website or app. Use Flows for collecting structured data — address, appointment slot, KYC.
All interactive elements are supported inside templates (with approval) and inside the open 24-hour session.
Related terms
- WhatsApp Message Template — A pre-approved message structure required to start a conversation with a customer.
- WhatsApp Forms (Flows) — Native multi-step forms collected inside the WhatsApp chat itself.