BroadcastoThe WhatsApp Business App is a free mobile app for solo entrepreneurs and small shops. The WhatsApp Business API is for multi-agent teams that need bulk broadcasts, chatbots, integrations and analytics. The app has no programmatic access; the API has no built-in chat UI.
Pick the App when you have under 50 conversations a day and one person replies from a phone.
Pick the API (via a platform like Broadcasto) when you need any of: multi-agent shared inbox, broadcasts to thousands, chatbot automation, Shopify/CRM integration, role-based access, or compliance reporting.
Related terms
- WhatsApp Business API — The official Meta API for businesses to send WhatsApp messages at scale.
- WhatsApp Shared Inbox — A multi-agent inbox where a team handles WhatsApp conversations together.