BroadcastoWhatsApp messaging limits cap how many unique customers a business can start conversations with per 24 hours. Tiers start at 250 and scale to 1,000 → 10,000 → 100,000 → unlimited as the account quality rating stays high. Tier upgrades happen automatically.
Tier upgrades require: a high quality rating (low spam reports), business verification complete, and consistently messaging high volumes. A drop in quality (red flag) can pause the account from initiating new conversations.
Broadcasto surfaces the current tier and quality rating in the dashboard, plus alerts when quality drops.
Related terms
- WhatsApp Quality Rating — Meta's traffic-light score (green, yellow, red) for how well your messaging is received.
- Meta Business Verification — Proving your business is real to Meta — required for higher messaging tiers and green tick.