BroadcastoA WhatsApp webhook is an HTTPS endpoint where Meta pushes events — incoming messages, delivery receipts, read receipts, status updates — in real time. Webhooks are configured once per WhatsApp Business Account and are the backbone of any inbox or chatbot.
Broadcasto provisions and verifies the webhook automatically during embedded signup, so customers never touch the Meta App Dashboard. Custom outbound webhooks (forwarding events to your own CRM) are available from Settings > Webhooks.
Webhook payloads include: messages.received, messages.status (sent, delivered, read, failed), templates.update, account_update.
Related terms
- WhatsApp Business API — The official Meta API for businesses to send WhatsApp messages at scale.
- WhatsApp Cloud API — Meta-hosted version of the WhatsApp Business API — no servers required.