BroadcastoA BSP (Business Solution Provider) is a company approved by Meta to provision and resell WhatsApp Business API access to other businesses. BSPs handle phone-number onboarding, template submission, billing and platform features on top of the raw API.
Broadcasto works with tier-1 BSP infrastructure under the hood while offering a complete product layer — inbox, broadcasts, chatbot, integrations — on top. Customers see one bill (platform + WhatsApp conversation costs) and one onboarding flow.
Key BSPs in the market: 360dialog, Karix, Gupshup, Twilio, Infobip, MessageBird, Wati.
Related terms
- WhatsApp Business API — The official Meta API for businesses to send WhatsApp messages at scale.
- WhatsApp Cloud API — Meta-hosted version of the WhatsApp Business API — no servers required.