WhatsApp Embedded Signup is a Meta-hosted modal that lets a business owner connect their Meta Business Manager, WhatsApp Business Account and phone number to a provider like Broadcasto in under five minutes — no manual ticketing with Meta required.
Before Embedded Signup, onboarding took 2-4 weeks of back-and-forth with Meta. Today, the user clicks Connect WhatsApp inside Broadcasto, picks or creates a Business Manager, verifies the phone number with OTP, and the API is live.
To complete signup the business needs: a verified phone number not currently in use on the WhatsApp Business App, a Facebook Business Manager, and a display name that follows Meta's naming policy.
Related terms
- WhatsApp Cloud API — Meta-hosted version of the WhatsApp Business API — no servers required.
- Meta Business Verification — Proving your business is real to Meta — required for higher messaging tiers and green tick.