BroadcastoConversations as Zoho activities
Every WhatsApp thread is logged against the matching Zoho contact, lead or deal automatically.
Your sales team lives in Zoho, your customers live on WhatsApp. Broadcasto bridges them, every conversation logged against the right contact, every Zoho workflow able to fire a WhatsApp template.
Why connect Zoho CRM to WhatsApp
Trigger templates from workflows
Zoho workflow conditions, scoring rules, blueprint stages can all fire WhatsApp templates.
Bi directional contact sync
New WhatsApp contact, new Zoho lead. Updated phone number in Zoho, updated record in Broadcasto.
Sales pipeline visibility
See WhatsApp reply rate, win rate, time to first message per deal stage.
Custom fields supported
Map any Zoho custom field into template variables for hyper personalised outbound messages.
Common use cases
B2B sales teams
Move qualified leads down the funnel with WhatsApp follow ups triggered by Zoho stage changes.
Real estate
Site visit reminders, agreement updates, payment milestones, all tied to the deal record in Zoho.
Education sales
Counsellor assignment, demo class invites, fee reminders mapped to the Zoho lead stage.
How it works
- Authorise Zoho CRM via OAuth from Broadcasto integrations.
- Pick which Zoho modules to sync (Contacts, Leads, Deals).
- Map WhatsApp template variables to Zoho fields.
- Build a Zoho workflow that calls the Broadcasto webhook to fire templates.
Frequently asked questions
Which Zoho editions are supported?
Zoho CRM Standard, Professional, Enterprise and Ultimate. Free edition is not supported because it lacks the REST API.
Is this an official Zoho marketplace app?
Yes, Broadcasto is listed on the Zoho marketplace and uses official OAuth and REST APIs.
Can I use Zoho Bigin instead?
Yes, Bigin is supported with a smaller set of modules (Contacts, Pipelines).
Will it overwrite my Zoho data?
No, sync is field level and conflict aware. You decide which side wins per field.
Does it work with Zoho Desk for support tickets?
Yes, WhatsApp conversations can also be converted into Zoho Desk tickets.