BroadcastoOfficial IndiaMART CRM API
No scraping, no manual export, no missing leads, just the official Lead Manager CRM endpoint.
Every IndiaMART buy lead is gold for the first 10 minutes and cold by hour one. Broadcasto pulls leads via the official IndiaMART CRM API and triggers a WhatsApp template before your competitors get a look in.
Why connect IndiaMART to WhatsApp
Configurable sync frequency
Pull leads every 15 minutes, every hour or on demand based on your sales team capacity.
WhatsApp template on first touch
Auto greet the buyer with a localised template before the competitor sends a quote.
Lead enrichment in the inbox
Buy lead, requirement, quantity, location, every field flows into the shared inbox conversation.
Distributor and regional team routing
Route Mumbai leads to your Mumbai distributor, Chennai leads to your Chennai team, automatically.
Common use cases
Industrial suppliers
Pumps, valves, machinery, the categories where speed of quote wins the order.
Building materials
Tiles, sanitaryware, paints, where buyers are price hunting across multiple sellers in parallel.
Trading and import export
Long product catalogue, fast moving inquiries, WhatsApp keeps the conversation efficient.
How it works
- Generate a CRM key under IndiaMART Lead Manager.
- Paste the key into Broadcasto integrations.
- Set the polling frequency and target WhatsApp template.
- New IndiaMART leads now appear in WhatsApp within minutes of submission.
Frequently asked questions
Do I need IndiaMART premium membership?
Yes, the CRM API requires Lead Manager which is part of the standard IndiaMART premium subscription.
Will it consume my IndiaMART API quota?
No. Broadcasto polls at a safe interval well within the published IndiaMART CRM API rate limits.
Can I assign leads round robin?
Yes. Round robin, region based and product category based assignment are supported.
Does it support multiple seller accounts?
Yes, you can connect multiple IndiaMART accounts under the same organisation.
What about TradeIndia or JustDial?
Broadcasto also supports TradeIndia via API. JustDial is on the roadmap.