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HubSpot WhatsApp integration

Run WhatsApp campaigns from HubSpot lists, fire templates from workflows, and log every reply against the HubSpot contact timeline. Built for revenue teams that need WhatsApp inside their existing CRM.

Why connect HubSpot to WhatsApp

Workflow triggered templates

Any HubSpot workflow can fire a WhatsApp template using contact properties as variables.

Contact timeline events

Every send, read, reply and opt out shows up as a HubSpot contact timeline event.

List based campaigns

Send to active HubSpot lists, smart or static, with consent automatically respected.

Two way sync

Phone number updates flow both ways, deduped, with last touched timestamps preserved.

Conversation inbox

HubSpot Conversations inbox shows WhatsApp threads alongside email, chat and other channels.

Common use cases

Inbound marketing

WhatsApp as a follow up channel for HubSpot form submissions and content downloads.

Sales sequences

Replace email sequence step 3 with a WhatsApp message and watch reply rate triple.

Customer service

Service Hub tickets can be triaged and resolved over WhatsApp without leaving HubSpot.

How it works

  1. Authorise HubSpot via OAuth in Broadcasto integrations.
  2. Pick lists and properties to sync with WhatsApp contacts.
  3. Add the Send WhatsApp template action to your HubSpot workflows.
  4. Track everything on the contact timeline.

Frequently asked questions

Which HubSpot tier is required?

Free tier works for basic contact sync. Workflow triggered templates need Marketing Hub or Sales Hub Professional or higher.

Does it support multiple HubSpot portals?

Yes, one Broadcasto organisation can connect to multiple HubSpot portals.

Are WhatsApp messages counted in HubSpot reporting?

Yes, custom timeline events let WhatsApp metrics surface inside HubSpot reports and dashboards.

Can I trigger a WhatsApp template from a chatflow?

Yes, the workflow action also works inside HubSpot chatflows and bots.

Is the integration listed on the HubSpot marketplace?

Yes, Broadcasto is a verified HubSpot app.