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Facebook Lead Ads WhatsApp integration

The five minute rule for lead response is brutal. Broadcasto turns every Facebook or Instagram lead form submission into a personalised WhatsApp message within seconds.

Why connect Facebook Lead Ads to WhatsApp

Sub minute response

Webhooks fire the instant a lead is submitted, no polling delay, no missed leads.

Personalised template variables

Pull name, city, product interest and any lead form field into the WhatsApp template.

Round robin to agents

Distribute leads across your sales team based on geography, language or product line.

Click to WhatsApp ads

Works with Click to WhatsApp ads too, so every entry point lands in the same shared inbox.

ROAS attribution

Track which campaign or ad set generated each closed deal, tied back via lead form ID.

Common use cases

Real estate

Site visit booking forms on Facebook trigger an immediate WhatsApp brochure plus available slots.

Education and edtech

Course inquiry forms get a counsellor on WhatsApp within seconds, before the lead loses interest.

Insurance and finance

Quote requests trigger an agent assignment and an introductory WhatsApp template instantly.

How it works

  1. Connect your Facebook Page and Lead Ads account via Meta Business Suite.
  2. Pick the lead form to listen on and map fields to template variables.
  3. Set the round robin rules for your sales team.
  4. Launch the ad, every lead form submission triggers WhatsApp in real time.

Frequently asked questions

Is Facebook integration approved by Meta?

Yes, Broadcasto uses official Meta Marketing API and the Lead Ads webhooks.

Can I assign leads round robin?

Yes. Round robin, geography based and language based assignment are all supported out of the box.

Do I need to be the page admin?

Yes, the connecting user needs admin or editor access on the Facebook Page and the associated ad account.

How fast is the lead delivered?

Median delivery is under 5 seconds from form submit to WhatsApp send.

Does it work with Instagram Lead Ads?

Yes, Instagram lead forms route through the same Meta Lead Ads pipeline.