BroadcastoStop paying BSP markup
Wati adds 10 to 25 percent on top of Meta conversation fees. Broadcasto charges only what Meta charges, so a 50,000 marketing conversation month saves you INR 12,000 to 20,000 instantly.
Wati pricing starts at INR 2,399 per month and stacks BSP markup on every Meta conversation. Broadcasto delivers the same shared inbox, broadcasts and templates from INR 799, with zero markup and faster India support.
Broadcasto vs Wati — side by side
| Feature | Wati | Broadcasto |
|---|---|---|
| Voice-to-Template / Voice-to-Flow (12 Indian languages) | Not available | Included on every paid plan |
| AI WhatsApp template generator (text prompt) | Not available | Included on every paid plan |
| Starting price (INR / month) | INR 2,399 | INR 799 |
| BSP markup on Meta conversations | Yes, around 24 percent | No markup, Meta cost only |
| Shared team inbox | Included | Included from Starter |
| Broadcasts and segmentation | 5,000 to 10,000 per month | Unlimited segments |
| No-code chatbot | Keyword based | Visual builder with conditions |
| Visual flow builder | Paid add-on | Included |
| AI Assistant and FAQ Bot | Enterprise only | Included |
| Agent seats | 3 seats, then INR 999 each | 2 (Starter) · 5 (Growth) · 15 (Pro) · Unlimited (Reseller) |
| India support (Hindi, IST) | Email only | WhatsApp + email, IST hours |
| Free trial / free plan | 7 to 14 day trial | Free plan, no card |
Why teams pick Broadcasto over Wati
Generous agent seats included
Wati charges per seat after the first three. Broadcasto includes 2 agents on Starter and 5 on Growth, with custom seat counts available for agencies via enterprise pricing.
India-built, India-supported
Wati support is email only, with replies often crossing 24 hours. Broadcasto support is on WhatsApp during IST hours, in English and Hindi.
Native AI Assistant and FAQ Bot
Wati keeps AI features locked behind enterprise tiers. Broadcasto includes the AI Assistant, FAQ Bot and Knowledge Base for every paid user from day one.
Same Meta-approved API
Both Wati and Broadcasto are built on the official Meta WhatsApp Business Cloud API. You get identical deliverability with a friendlier price tag.
The verdict
Wati pioneered no-code WhatsApp inboxes for SMBs, but in 2026 its pricing and BSP markup are out of step with what Indian teams actually need. Broadcasto delivers the same product surface area at one third the cost and adds AI, flow builder and generous agent seats that Wati still gates behind enterprise contracts.
Frequently asked questions
Is Broadcasto really cheaper than Wati?
Yes. Broadcasto starts at INR 799 per month and never adds a markup on Meta conversation fees. Wati typically bundles a higher monthly fee with hidden per-conversation markup, so total cost runs 2x to 4x higher on the same volume.
Will I lose my WhatsApp number or templates if I migrate from Wati?
No. Broadcasto uses the official Meta number migration flow. Your existing WhatsApp Business number, approved templates and chat history move over with zero downtime. Most teams complete migration in a single weekend.
Does Broadcasto have the same features as Wati?
Broadcasto covers every core feature Wati ships, including shared inbox, broadcasts, templates, chatbot, flow builder and analytics, plus extras like AI Assistant, FAQ Bot, Knowledge Base, Projects and a Gallery that Wati either charges extra for or does not offer.
Is Broadcasto an official WhatsApp Business Solution Provider?
Yes. Broadcasto is built on the official Meta WhatsApp Business Cloud API, fully compliant with WhatsApp policy and Indian DPDP law. No grey-market or unofficial automation.
How long does it take to switch from Wati to Broadcasto?
Most teams go live on Broadcasto within 48 hours. Our migration team helps export contacts, re-approve templates and rebuild flows so nothing breaks in transit.