BroadcastoINR pricing
Trengo bills in EUR with FX overhead. Broadcasto bills in INR with a clean invoice and Razorpay payments.
Trengo charges in Euros and bills features per user. Broadcasto is built for India, bills in INR and includes the entire WhatsApp Business stack from INR 799.
Broadcasto vs Trengo — side by side
| Feature | Trengo | Broadcasto |
|---|---|---|
| Voice-to-Template / Voice-to-Flow (12 Indian languages) | Not available | Included on every paid plan |
| AI WhatsApp template generator (text prompt) | Not available | Included on every paid plan |
| Starting price (INR / month) | EUR 79 per user | INR 799 |
| BSP markup on Meta conversations | Yes | No markup, Meta cost only |
| Shared team inbox | Included | Included from Starter |
| Broadcasts and segmentation | Limited | Unlimited segments |
| No-code chatbot | Per-flow pricing | Visual builder with conditions |
| Visual flow builder | Paid add-on | Included |
| AI Assistant and FAQ Bot | Enterprise tier | Included |
| Agent seats | Per user pricing | 2 (Starter) · 5 (Growth) · 15 (Pro) · Unlimited (Reseller) |
| India support (Hindi, IST) | Email only | WhatsApp + email, IST hours |
| Free trial / free plan | 7 to 14 day trial | Free plan, no card |
Why teams pick Broadcasto over Trengo
India-first integrations
Razorpay, Shiprocket, IndiaMART, all native. Trengo has none.
Per-org pricing, not per-user
Trengo charges per agent. Broadcasto bundles 5 agents on Growth, 15 on Pro and unlimited on Reseller into the org price.
WhatsApp-native, not omnichannel-first
Broadcasto's flows, templates and broadcasts are designed for WhatsApp's specific quirks, opt-in windows, 24-hour rule, template categories.
IST support
Trengo support runs on CET. Broadcasto support runs on IST.
The verdict
Trengo is a solid omnichannel inbox if your team is in Europe. For Indian businesses focused on WhatsApp Business API, Broadcasto delivers a deeper WhatsApp product at a fraction of the cost.
Frequently asked questions
Is Broadcasto really cheaper than Trengo?
Yes. Broadcasto starts at INR 799 per month and never adds a markup on Meta conversation fees. Trengo typically bundles a higher monthly fee with hidden per-conversation markup, so total cost runs 2x to 4x higher on the same volume.
Will I lose my WhatsApp number or templates if I migrate from Trengo?
No. Broadcasto uses the official Meta number migration flow. Your existing WhatsApp Business number, approved templates and chat history move over with zero downtime. Most teams complete migration in a single weekend.
Does Broadcasto have the same features as Trengo?
Broadcasto covers every core feature Trengo ships, including shared inbox, broadcasts, templates, chatbot, flow builder and analytics, plus extras like AI Assistant, FAQ Bot, Knowledge Base, Projects and a Gallery that Trengo either charges extra for or does not offer.
Is Broadcasto an official WhatsApp Business Solution Provider?
Yes. Broadcasto is built on the official Meta WhatsApp Business Cloud API, fully compliant with WhatsApp policy and Indian DPDP law. No grey-market or unofficial automation.
How long does it take to switch from Trengo to Broadcasto?
Most teams go live on Broadcasto within 48 hours. Our migration team helps export contacts, re-approve templates and rebuild flows so nothing breaks in transit.