BroadcastoZero code required
Twilio assumes you have engineers. Broadcasto's UI lets marketing, sales and support ship campaigns without writing a line of code.
Twilio is a developer-first API. Broadcasto wraps the same official Meta API with a finished product, shared inbox, no-code broadcasts and templates, billed in INR with India support.
Why teams switch from Twilio to Broadcasto
Billed in INR
Twilio bills in USD with foreign-currency overhead. Broadcasto bills in INR with a clean invoice and Razorpay options for monthly payment.
Pre-built integrations
Shopify, WooCommerce, Razorpay, Shiprocket, IndiaMART, Facebook Lead Ads, Zoho, HubSpot, all one-click. Twilio expects you to wire them up.
Faster support
Twilio support tickets routinely take 24 to 72 hours. Broadcasto support replies on WhatsApp in IST business hours.
Compliant with Indian DPDP
Data resides in approved regions and the platform is fully compliant with India's DPDP Act 2023.
Broadcasto vs Twilio — side by side
| Feature | Twilio | Broadcasto |
|---|---|---|
| Voice-to-Template / Voice-to-Flow (12 Indian languages) | Not available | Included on every paid plan |
| AI WhatsApp template generator (text prompt) | Not available | Included on every paid plan |
| Starting price (INR / month) | USD pay-as-you-go | INR 799 |
| BSP markup on Meta conversations | USD pricing | No markup, Meta cost only |
| Shared team inbox | Build it yourself | Included from Starter |
| Broadcasts and segmentation | Build it yourself | Unlimited segments |
| No-code chatbot | Studio (extra cost) | Visual builder with conditions |
| Visual flow builder | Studio (extra cost) | Included |
| AI Assistant and FAQ Bot | Build it yourself | Included |
| Agent seats | Build it yourself | 2 (Starter) · 5 (Growth) · 15 (Pro) · Unlimited (Reseller) |
| India support (Hindi, IST) | Email only | WhatsApp + email, IST hours |
| Free trial / free plan | 7 to 14 day trial | Free plan, no card |
The verdict
Twilio is fantastic if you have a six-person engineering team. For every other Indian business, Broadcasto is the practical alternative that ships in days, bills in rupees and does not require a backend project.
Frequently asked questions
Is Broadcasto really cheaper than Twilio?
Yes. Broadcasto starts at INR 799 per month and never adds a markup on Meta conversation fees. Twilio typically bundles a higher monthly fee with hidden per-conversation markup, so total cost runs 2x to 4x higher on the same volume.
Will I lose my WhatsApp number or templates if I migrate from Twilio?
No. Broadcasto uses the official Meta number migration flow. Your existing WhatsApp Business number, approved templates and chat history move over with zero downtime. Most teams complete migration in a single weekend.
Does Broadcasto have the same features as Twilio?
Broadcasto covers every core feature Twilio ships, including shared inbox, broadcasts, templates, chatbot, flow builder and analytics, plus extras like AI Assistant, FAQ Bot, Knowledge Base, Projects and a Gallery that Twilio either charges extra for or does not offer.
Is Broadcasto an official WhatsApp Business Solution Provider?
Yes. Broadcasto is built on the official Meta WhatsApp Business Cloud API, fully compliant with WhatsApp policy and Indian DPDP law. No grey-market or unofficial automation.
How long does it take to switch from Twilio to Broadcasto?
Most teams go live on Broadcasto within 48 hours. Our migration team helps export contacts, re-approve templates and rebuild flows so nothing breaks in transit.