BroadcastoProduct, not just API
MSG91 expects you to build the dashboard. Broadcasto gives you a finished inbox, campaign tool, chatbot and analytics out of the box.
MSG91 ships APIs. Broadcasto ships a finished product on top of the same official Meta API, with inbox, broadcasts and analytics for non-technical teams.
Why teams switch from MSG91 to Broadcasto
Lower base price
INR 799 per month vs INR 1,499 for the MSG91 WhatsApp tier, with more bundled features.
Better automation
Visual flow builder, AI Assistant, FAQ Bot, lead assignment, none of which ship with MSG91's WhatsApp service.
Pre-built CRM integrations
Zoho, HubSpot, Shopify, Razorpay, Shiprocket are one-click on Broadcasto and a custom build on MSG91.
Modern shared inbox
Assignments, tags, internal notes, SLA timers, CSAT, every staple of a real support inbox.
Broadcasto vs MSG91 — side by side
| Feature | MSG91 | Broadcasto |
|---|---|---|
| Voice-to-Template / Voice-to-Flow (12 Indian languages) | Not available | Included on every paid plan |
| AI WhatsApp template generator (text prompt) | Not available | Included on every paid plan |
| Starting price (INR / month) | INR 1,499 | INR 799 |
| BSP markup on Meta conversations | Yes | No markup, Meta cost only |
| Shared team inbox | Not included | Included from Starter |
| Broadcasts and segmentation | API only | Unlimited segments |
| No-code chatbot | API only | Visual builder with conditions |
| Visual flow builder | Not available | Included |
| AI Assistant and FAQ Bot | Not available | Included |
| Agent seats | Build it yourself | 2 (Starter) · 5 (Growth) · 15 (Pro) · Unlimited (Reseller) |
| India support (Hindi, IST) | Email only | WhatsApp + email, IST hours |
| Free trial / free plan | 7 to 14 day trial | Free plan, no card |
The verdict
MSG91 is excellent for OTP and transactional SMS, but its WhatsApp offering is closer to an API than a platform. Broadcasto is the right alternative the moment your marketing, sales or support team wants to use WhatsApp without filing a ticket with engineering.
Frequently asked questions
Is Broadcasto really cheaper than MSG91?
Yes. Broadcasto starts at INR 799 per month and never adds a markup on Meta conversation fees. MSG91 typically bundles a higher monthly fee with hidden per-conversation markup, so total cost runs 2x to 4x higher on the same volume.
Will I lose my WhatsApp number or templates if I migrate from MSG91?
No. Broadcasto uses the official Meta number migration flow. Your existing WhatsApp Business number, approved templates and chat history move over with zero downtime. Most teams complete migration in a single weekend.
Does Broadcasto have the same features as MSG91?
Broadcasto covers every core feature MSG91 ships, including shared inbox, broadcasts, templates, chatbot, flow builder and analytics, plus extras like AI Assistant, FAQ Bot, Knowledge Base, Projects and a Gallery that MSG91 either charges extra for or does not offer.
Is Broadcasto an official WhatsApp Business Solution Provider?
Yes. Broadcasto is built on the official Meta WhatsApp Business Cloud API, fully compliant with WhatsApp policy and Indian DPDP law. No grey-market or unofficial automation.
How long does it take to switch from MSG91 to Broadcasto?
Most teams go live on Broadcasto within 48 hours. Our migration team helps export contacts, re-approve templates and rebuild flows so nothing breaks in transit.