BroadcastoAll-in-one, not sales-only
DoubleTick is sales-only. Broadcasto runs your marketing broadcasts, support inbox and sales pipeline on one stack.
DoubleTick excels at WhatsApp sales but starts at INR 3,500 per user per year. Broadcasto matches the sales CRM playbook at a fraction of the cost and adds full marketing automation.
Why teams switch from DoubleTick to Broadcasto
Better deal pipeline
Visual Kanban deal stages, in-conversation deal cards, win-loss tracking and revenue reports built in.
Dramatically cheaper per seat
DoubleTick growth tier is INR 3,500 per user per year. Broadcasto Starter is INR 799 per organisation per month with 2 agents bundled, and Pro at INR 4,999 includes 15 agents.
Native AI summarisation
Long sales threads get instant TLDR and next-action suggestions, included in every paid plan.
Payments and tracking baked in
Razorpay payment links and Shiprocket tracking land inside the same inbox, no Zapier needed.
Broadcasto vs DoubleTick — side by side
| Feature | DoubleTick | Broadcasto |
|---|---|---|
| Voice-to-Template / Voice-to-Flow (12 Indian languages) | Not available | Included on every paid plan |
| AI WhatsApp template generator (text prompt) | Not available | Included on every paid plan |
| Starting price (INR / month) | INR 3,500 per user / yr | INR 799 |
| BSP markup on Meta conversations | Yes | No markup, Meta cost only |
| Shared team inbox | Sales focused | Included from Starter |
| Broadcasts and segmentation | Limited | Unlimited segments |
| No-code chatbot | Keyword based | Visual builder with conditions |
| Visual flow builder | Not available | Included |
| AI Assistant and FAQ Bot | Limited | Included |
| Agent seats | Per user pricing | 2 (Starter) · 5 (Growth) · 15 (Pro) · Unlimited (Reseller) |
| India support (Hindi, IST) | Email only | WhatsApp + email, IST hours |
| Free trial / free plan | 7 to 14 day trial | Free plan, no card |
The verdict
DoubleTick is a strong sales tool, but as soon as your business needs support or marketing on WhatsApp, you end up paying for a second platform. Broadcasto is the one-stack alternative that handles sales, support and marketing in one place.
Frequently asked questions
Is Broadcasto really cheaper than DoubleTick?
Yes. Broadcasto starts at INR 799 per month and never adds a markup on Meta conversation fees. DoubleTick typically bundles a higher monthly fee with hidden per-conversation markup, so total cost runs 2x to 4x higher on the same volume.
Will I lose my WhatsApp number or templates if I migrate from DoubleTick?
No. Broadcasto uses the official Meta number migration flow. Your existing WhatsApp Business number, approved templates and chat history move over with zero downtime. Most teams complete migration in a single weekend.
Does Broadcasto have the same features as DoubleTick?
Broadcasto covers every core feature DoubleTick ships, including shared inbox, broadcasts, templates, chatbot, flow builder and analytics, plus extras like AI Assistant, FAQ Bot, Knowledge Base, Projects and a Gallery that DoubleTick either charges extra for or does not offer.
Is Broadcasto an official WhatsApp Business Solution Provider?
Yes. Broadcasto is built on the official Meta WhatsApp Business Cloud API, fully compliant with WhatsApp policy and Indian DPDP law. No grey-market or unofficial automation.
How long does it take to switch from DoubleTick to Broadcasto?
Most teams go live on Broadcasto within 48 hours. Our migration team helps export contacts, re-approve templates and rebuild flows so nothing breaks in transit.